Branding 101

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Branding 101: Why is it important? And, for goodness sake, how can it be done??? What do you think of when you hear the word branding? A logo perhaps? Maybe a slogan? There are few things in our global culture these days that aren’t branded. Everything from the obvious products and services, to politicians and government agencies, to movies, sports teams, art museums and even public awareness campaigns- anything can be branded. The most common stars of the branding world … Read More